Philips Cookbook is a European Road show for promoting the new range of Philips Lighting products, first showcased at Madrid's Professional Lighting Design Convention (PLDC) in October 2011. We developed the events invitations, promotional t-shirts, a concept for the exhibition booth based on wall tiles (where we replaced the tile elements with lighting fixture elements), the CookBook itself (illustrating a series of recipes by top chefs and some flagship Philips Lighting projects) as well as an iPad application used by the booth promo people to explain the range of lighting fixtures through a series of flagship lighting design projects.