Regions in the Air

European Commission / 2017

To celebrate the foundation of the European Union, 60 years ago in Rome, the European Union wanted to highlight the regional initiatives and projects that are deployed throughout the Union.

Manythink transformed the ground floor of the iconic Berlaymont building into an "airport departure hall" bringing the Regions in the AIr, where specific regional projects were highlighted in several information booths.

We provided the citizen-centric concept focusing on the positive effects of regional and local investment by the European Commission's Regional Policy Directorate. The storyline was based on a playful approach keeping the visitors in motion and interactions both with the content and with the European officials.

We pushed the concept through with interactive apps, decoration, signage, graphic design and event production, in collaboration with our partners Wabu Production, Rhizome Printing sprl and Urbana asbl.

This "off-the-wall" creative project illustrates the depth of manythink's expertise: from idea to on-site production.

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